Find Now

How to Get A Marketing Degree Online

Marketing is one area of study that may be applied to a diverse set of career fields. Besides opportunities within the marketing departments of advertising agencies and businesses, the skills learned in the pursuit of this degree help make obtaining a job in finance, general management, and administration a feasible goal. There are many options available to people for acquiring this degree online, and the courses offered in these programs deliver the skills that may help them be successful in this discipline.

Here’s how online education has made a Marketing degree possible for many.

  • “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large”
  • (American Marketing Association)
  • There are certain steps that need to be taken to complete a marketing degree online:
  • Selecting a university or college
  • Selecting the program
  • Making sure that you complete the requirements for your chosen degree

University and College

  • The first step includes choosing the institute where you want to complete your degree
  • Numerous institutes in the U.S. offer online degrees
  • You should take under consideration the tuition fees, scholarship opportunities and the faculty qualifications


  • You can do three degrees in marketing
  • The associate's degree program is for people looking for entry-level job positions in the field
  • Bachelor’s and master’s degree programs are also available for those looking for upper management positions in the field of marketing


  • Each degree has different requirements
  • A high school diploma or a GED
  • Bachelors degree to enter the Masters program
  • Some programs may have additional requirements, specific to your level of education, experience and job entry level

Major Subjects

  • To get a good understanding of marketing, certain subjects will be taught in most programs
  • Some examples are:
    • Managerial Communications
    • Principles of Management
    • Macroeconomics
    • International Business
    • Marketing Research

Learning Objectives

  • You may learn the current trends and practices prevalent in the marketing industry
  • The tools and methods involved to conduct a thorough research of the market
  • Management, communication and processes involved in problem solving

Job Prospects

  • A degree in marketing opens a world of possibilities for graduates
  • Some examples of jobs available are:
    • Advertising sales agent
    • Sales manager
    • Public relations specialist
    • Advertising, promotions or marketing manager

While a student could specialize in areas such as advertising, branch management, marketing research, or internet marketing, there are a several core requirements necessary for every student. Psychology and consumer behavior are two essential courses for a marketing student to take, as they provide the skills needed to help understand what motivates people to buy. Also important are courses in strategic sales, internet marketing, and e-commerce, which teach students how to reach potential customers.

  • Accredited Colleges
  • Learn about global trends – At your own speed
  • Get updated knowledge about a constantly changing field
  • Fostering creativity – Recreate the art of advertising
online marketing degree programs

Beyond advertising and sales, understanding data is another area addressed in an online marketing program. Web analytics, finance, and statistics are courses utilized to teach students how to determine the revenue on a particular marketing strategy.

A student could hone their marketing abilities through the courses offered by an online program, but there are a few expectations that need to be fulfilled in order to obtain a degree. Diligence and active participation are invaluable qualities when pursuing this type of education. An online degree may be completed on a person’s own time and outside of a traditional college setting, so it could be easy to lose motivation. Students should regularly log in to their classes and pay attention in order to learn the information provided by the course.

The assortment of courses that constitute a marketing degree program helps prepare students for a variety of career options. As long as students maintain discipline while completing their online studies, the opportunities available with an online degree could provide multiple ways to success.

How Long Does It Take to  Complete a Marketing Degree Online?

If you want a career in the field of Marketing, you should begin with a 4-year bachelor’s degree. Universities like the Oregon State University, the Florida International University, the Washington State University and the University of Massachusetts Amherst offer online degrees in Marketing. These universities offer a fully online 4-year bachelor’s and 2-year master’s degree in Marketing.

What Are the Requirements for Completing a Marketing Degree Online?

The requirements depend on the type of chosen degree and college. For example, students of a bachelor’s degree in Marketing offered at the Florida International University must complete 120 credit hours of course work to graduate. On the other hand, the students of a master’s degree in Marketing offered at the same university must complete 30 credit hours to graduate.

How Much Can I Make after Completing a Marketing Degree Online?

After completing a bachelor’s degree in Marketing, graduates may begin working in the field at entry/mid-level positions. However, graduates of a master’s degree often work at managerial positions. To improve job outlook, many graduates opt for further education i.e., a master’s/doctoral degree. In 2018, the U.S. Bureau of Labor Statistics reported the annual median salary for the following careers as:


Median Salary

Market Research Analysts

$63,120 per year

Postsecondary Business Teachers

$83,960 per year

Advertising, Promotions, and Marketing Managers

$132,620 per year

Frequently Asked Question(s)

Q:Which accreditations should I look for in the Marketing degrees?

A:It is essential to opt for Marketing degrees that are accredited by recognized boards and associations. Some of the major accrediting bodies in the United States are the Council for Higher Education Accreditation (CHEA) and the Association to Advance Collegiate Schools of Business (AACSB).

Q:What are the SEM Internet Marketing degrees?

A:SEM is the short form of Search Engine Marketing. The SEM Internet Marketing Degrees encompasses various study areas such as SEO (search engine optimization) and the famous pay per click marketing. With the ever increasing usage of eCommerce and e-business, there is immense demand for professionals with thorough knowledge of SEM.

Q:Can we submit the IELTS test results instead of the TOEFL results when applying for the Internet Marketing degree programs in the United States?

A:Even though there are a few universities that accept the IELTS (English for International Opportunities) it is much advised that you apply with the TOEFL test marks, since that is much more widely accepted in the United States for various higher education programs, including the Internet Marketing degree program.

Q:What is the GPA and GMAT score requirement for programs like the MBA online marketing degrees program?

A:The MBA online Marketing degrees usually are more flexible than the campus-based programs. The minimum GPA that is acceptable is 2.5 and a GMAT score of 410 or greater should be fine to make you eligible.

Q:What sort of global accreditation strengthen the degrees in Marketing?

A:The degrees in Marketing need to be accredited by well known and recognized bodies. In the United States, the Association to Advance Collegiate Schools of Business (AACSB) is a well known association. Globally, the European Quality Improvement System (EQUIS) and United Kingdom's Association of MBAs (AMBA) are well known names for accreditation.

Q:What is the advantage of studying for the Marketing degree program online?

A:The online Marketing degree programs are much more flexible and cheaper than the campus based ones. It also helps you focus more on e-marketing, which is definitely the "next-big-thing". Online programs are ideal for individuals that are employed or live away from a quality education provider.

Q:Which courses are highlighted in Industrial Marketing training programs?

A:The Industrial Marketing training programs enable students to learn about the industrial consumer buying behavior and the factors influencing their purchasing patterns. Besides, the course content on most programs emphasizes on courses such as: Industrial Market Planning, Industrial Marketing Research, Industrial Market Segmentation, and Industrial Advertising and Sales Promotion.

Q:Can I opt for any combined marketing and public relations degree program?

A:Yes. You can pursue the Bachelor in Public Relations and Marketing - International Management or the Bachelor in Public Relations and Marketing - Project Management from These degrees are rarely offered by any other accredited university. The aforementioned degrees cover all aspects of marketing and public relations and cover courses such as corporate communications, branding, and advertising.

Q:What are the contents of the course on Introduction to Psychology in the online marketing degree programs?

A:The Online Marketing Degree Programs in the United States have dedicated course on Introduction to Psychology. This course usually is worth 2 credits in total. It is designed to provide students with strong understanding of the surveys of the different fields of psychology. Hands on experiences are also offered to the students for better learning.

Q:What are the contents of the course on College Mathematics in the Business Marketing degree program?

A:The Business Marketing Degree programs have dedicated course on College Mathematics. This course usually is worth 2 credits in total. It is designed to provide students with strong understanding of the various mathematical concepts as well as skills that are needed for the various vocational and academic applications. Hands on experience is also provided in this course.

Q:Can you give me information regarding the work of marketing research analyst?

A:The importance of a marketing research analyst is increasing in the business world. To gain an edge every organization needs to understand its market and target audience. A market researcher analyst job includes research on the customer's need, competitor strategies and the market requirements. For this purpose, data is compiled and surveys are done to determine what sells in the market.

Q:Which degrees are taught online school for marketing and what do they cover?

A:Various associates, bachelors, masters, and even doctorate level degrees are taught in online schools for marketing. The degrees may include a specialization in areas such as internet marketing. Some of the subjects covered include classical marketing theories, online marketing strategies, statistics, business ethics, web design, search engine marketing, web analytics, and more.

Q:Why is an online degree marketing degree considered as more cost-friendly?

A:An online degree in marketing can be pursued without having to attend classes at a campus. This means you can study from your home at any time of the day, according to your convenience. Side by side, you do not have to buy textbooks. You can save up on travelling and textbook expenses easily. All you need is a laptop and an internet connection to study online.

Q:What are the different career options I can go for after receiving an online degree in marketing?

A:An online degree in marketing opens up a number of career pathways for you. You can become an accounts manager, promotions manager, or a marketing manager. Marketing graduates also have the opportunity to work as research analysts, public relation managers, or brand managers. Product manager, copywriter, and event planner are also some of the careers available for marketing graduates.

Q:A friend told me about internet marketing degree online. What are the skills gained from such a degree?

A:An online internet marketing degree equips an individual with a variety of skills that prove very helpful in today's competitive job market. Internet marketing students learn how to design, develop and implement effective online marketing strategies aimed at target audiences for particular products and services. Online marketing plans and campaigns are very important for the success of a product or business and those who know how to promote business online are much sought after.

Q:A marketing masters degree online can only be pursued after completion of a bachelor degree?

A:Yes, a masters degree in marketing can only be pursued after you have completed your bachelor level education. It is recommended that you have studied marketing or a similar area in your bachelor degree. A masters degree will cover more advanced marketing concepts, requiring you to have fundamental knowledge of the field.

Q:Do all marketing degrees online cover courses related to finance and accounting?

A:Yes, a marketing degree will cover basic business courses that help build a solid foundation of knowledge. Before students can move towards advanced business concepts, it is necessary for them to have an understanding of the basic managerial principles and finance concepts. These curses are usually studied in the first or second semester of a masters degree.

Q:What are the career options after having an online marketing degree?

A:After successfully completing an online bachelor's degree in marketing, individuals can try to become advertising, promotion or marketing managers. You also have an option to pursue a career as a market research analyst or public relations manager or specialist. All these occupations require at least a bachelor's degree and with a degree in marketing, advertising or journalism, you can pursue any of the above careers.

Q:How to enroll in an online marketing degree?

A:The admission requirements for a marketing degree will vary from college to college. You must get in touch with the university you are interested in joining. Another important point to remember is that the admission requirements will also depend upon the level of program you wish to enroll in. For example, for a bachelor degree in marketing, you need to have a high school diploma.

Q:What are SME Marketing Courses Online?

A:Online SME marketing courses teach students a different method of marketing that is not typically covered in conventional marketing degrees. SME stands for small and medium enterprises, which is what a majority of entrepreneurs are interested in. So, this online course is especially beneficial for students looking to become entrepreneurs.

Q:What are Marketing Classes Online designed for?

A:Many schools and colleges are offering online marketing classes. These are geared towards prepping students with marketing knowledge and skills. Individuals who are interested in becoming marketing managers or marketers must take classes or a course in this field. Online classes can turn out to be cost-friendly, convenient, and flexible in many ways.

Q:What is a marketing degree and what are some of the main areas of study included in these degrees?

A:Marketing degree programs are designed to prepare students for professional roles in marketing departments of organizations. Marketing can be pursued at graduate and undergraduate studies. Some of the main areas covered in a marketing degree include promotions, strategy making, principles of marketing, and advertisement. The curriculum will vary slightly from school to school.

Q:Can you please tell me about the basic marketing degree requirements at bachelor or associate level?

A:All levels of degree programs have their own requirements and criteria. To successfully be awarded a degree, individuals must complete the requirements that may include assignments, completion of coursework, clearing any qualifying examination, projects, and more. It is important to remember that the requirements of a degree may vary from place to place.

Q:What is an accredited online marketing degree and where do I find one which is suitable?

A:Marketing is among the most popular academic principles being offered at post-secondary level of education. You can prepare for a career in marketing by earning a degree in this field. Before you enroll in any program, it is important to check the accreditation status of the program as well as the school. There are a number of accredited schools offering programs in this field online.

Q:Can you give me Information regarding online marketing degree programs?

A:Online marketing degree programs are designed for students who wish to pursue higher education in this field in a flexible manner. The online program covers a variety of courses which make up the curriculum. Courses include: methods of marketing and research, e-commerce, business analyses, etc. Online marketing degrees can be completed on your own schedule.

Q:How much do marketing majors make?

A:The specific amount marketing majors make will depend on, and be influenced by, a number of different factors. These include location, the type of job you seek out, level of education, and the amount of experience you have. To give you an idea, in 2013, marketing managers made an annual mean salary of $133,700. (Source: US Bureau of Labor Statistics)

Ask your Question

* All Fields are Required
Call Now(877) 721-2529