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Marketing Schools

Overview of the Field
Marketing can be rightly defined as the art or science of connecting with the customers. It is essentially about the processes that are used to identify and satisfy customer needs. Marketing is a valuable tool through which the organizational goals can be accomplished effectively. Firms need to recognize the needs of its clients in a timely manner and then develop strategies to capitalize on them. The role of marketing has greatly evolved over recent years and it is now more focused on creating customer value. Marketing professionals conduct market research in order to identify the customer needs for value addition to their existing services. They are responsible for managing relationships with clients by formulating appropriate marketing strategies and processes.

Marketing Schools
Career Prospects

How Long Does It Take to Graduate from a Marketing School?

There are a number of schools in the US, such as the University of Colorado Denver, Thomas Edison State University, and Liberty University, which are offering Marketing degrees. Students can enroll in a 4-year long Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing, or a 2-year long Master of Business Administration (MBA) with a Marketing Specialization. These degrees enable students to launch a career in Sales, Wholesaling, Marketing Planning, Brand Management, or Product Development.

What Are the Requirements to Graduate from a Marketing School?

Students enrolled in the Bachelor of Science in Business Administration (BSBA) with a concentration in Marketing have to complete around 120 credits and those enrolled in the Master of Business Administration (MBA) with a Marketing Specialization have to complete around 60 credits. They have to study a diverse range of modules such as Marketing Research, Advertising and Branding, Marketing Communications, Merchandising, Sales Management, International Marketing, and Marketing Management Strategy.

How Much Can I Make after Graduating from a Marketing School?

After graduating, students can kick-start their careers as Marketing or Branding Executives. After looking at the employment data reported by the US Bureau of Labor Statistics, it is safe to say that this field is fairly lucrative.  In 2018, the yearly median pay of Advertising, Promotions, and Marketing Managers was $132,620. It is expected that the number of vacancies in this field will grow by 8% from 2018 to 2028.

Marketing Schools

Degrees offered at Marketing Schools can potentially enable the students to capitalize on various career opportunities in this field. The students can opt to get enrolled in undergraduate or graduate degree programs offered at campus-based or marketing schools online. Marketing Programs and Coursework
Through these schools, the students can get enrolled in bachelor's or master's degree programs such as:

  • BS in Business/Marketing
  • Bachelor of Arts in Public Relations and Marketing
  • Bachelor of Science in Business Administration - Sales and Marketing
  • Master of Business Administration- Marketing

A bachelor's level degree program can educate the students about the basic business and marketing concepts such as advertising and sales. The essential purpose of these courses is to enable the students to analyze and evaluate consumer behaviors to formulate marketing strategies. Real world case studies can expose the students to the industry-based knowledge of the field that can help them meet the challenges of the professional world.

These programs emphasize on courses like:

  • Advertising principles
  • Business Law
  • Principles of Management
  • Business statistics
  • Marketing Research
  • Mathematics for Business and Finance

The students who wish to expand their knowledge base through specialization programs can pursue a Master of Business Administration- Marketing program. This degree can possibly enable the aspiring marketing professionals increase their chances of being hired the employers in the marketing world. MBA programs in marketing are intended to develop students' leadership, creative and decision making skills. The core emphasis is placed on enhancing the managerial and administrative capabilities of an individual through courses such as:

  • Sales Management
  • Advertising Management
  • International Marketing
  • Buyer Motivation and Behavior
  • Brand and Product Management
  • Customer Relationship Management

Career Prospects

The employment opportunities of marketing professionals are expected to increase in the coming years. According to O*NET, the jobs for market research analysts and marketing specialists are estimated to increase by 29% within 2010-2020. Degree holders from Best Marketing Schools Online can possibly work as marketing research managers, marketing specialists or marketing designers. The median salary of a marketing manager is $119,480 whereas that of a marketing specialist is $60,300 per year as reported by O*NET in 2012. The pay scale is mainly dependent on the degree level and the kind of the employer.

States with the highest employment level in this occupation:



Employment per thousand jobs

Location quotient

Hourly mean wage

Annual mean wage

California 1660 0.11 1.26 18.13 37720
Florida 1130 0.14 1.68 17.97 37370
Illinois 960 0.16 1.92 17.9 37240
Texas 760 0.07 0.78 16.62 34570
New York 650 0.07 0.85 20.12 41840


Frequently Asked Question(s)

Q:Which marketing schools Los Angeles offer bachelor and masters degree in this field?

A:Business schools in Los Angeles offer degree programs which specialization in areas such as marketing, human resource, finance, and many more. Students can earn a bachelor degree with specialization in marketing and a master degree with specialization in marketing from the two following renowned business schools: University of California- The Anderson School and the University of Southern California- Marshall School of Business.

Q:What are the courses offered in the top Marketing schools?

A:Marketing schools offer various courses in their certificate, associate, bachelor, master, and doctoral programs. Each program has a set of core courses and a set of electives. Here are the names of some of the most common courses offered in top Marketing schools: Mathematics for Business and Finance, Marketing Research, Buyer Motivation and Behavior, Advertising Principles, Business statistics, Customer Relationship Management, and Principles of Management.

Q:While searching for IT Marketing schools online, I got to know about Bachelor in Marketing course. What are the contents of it?

A:IT Marketing schools online can offer you a number of certifications and degree programs. International Marketing course is usually a part of the curriculum for every program related to IT Marketing. In this course the individuals are given an overview of the situation of business and marketing around the world.

Q:What would be my employment outlook if I graduate from one of the online marketing training schools?

A:Professionals with online marketing degrees have a favorable future ahead of them. The Bureau of Labor and Statistics estimates an increase of more than 8% till 2018.These figures include professionals in advertising, sales, public relations and promotions sectors. Prospective students can take the first step into this lucrative profession by searching our website for a list of institutions offering this program.

Q:What if I can’t any top marketing colleges in my area. What are my options?

A:If you can't any top marketing colleges in your area. You can look into distance learning programs. Online education is specifically designed for individuals already working or home makers looking to learn something new. These programs have a comprehensive curriculum with every aspect of the subject discussed in detail. This form of learning is also relatively cheaper as students save money on travel and accommodation. Students are advised to search our website for a list of institutions offering this program.

Q:What will I learn through fashion marketing schools?

A:Although different schools have varying curriculums but generally speaking a fashion marketing degree will integrate the creative and business aspects of the fashion industry that many firms are looking for nowadays. Mixing marketing strategies and management skills, this program will allow for an overall comprehensive understanding of the fashion industry.

Q:Can you tell me about undergraduate marketing programs offered at top marketing schools?

A:Undergraduate programs offered with concentration in marketing are geared towards equipping students with knowledge in business marketing. Marketing is an important process of organizations; it has become a fast growing occupation. Programs in this specialization will help student understand t h basics of marketing, and how to apply these in real life business situations.

Q:What levels of degrees are offered by internet marketing school?

A:The field of internet marketing is hugely popular these days and almost every school has caught on to this trend. Which is why almost all of them are offering bachelors as well as master's degrees in this field. Some of the programs being offered are: Bachelors in Business Marketing, Bachelor of arts in public relations and marketing, bachelors of science in business administration-sales and marketing and Master of business administration-marketing.

Q:How do I decide which is the best marketing school for me?

A:Deciding on the most appropriate college for you is purely subjective decision. Different factors will affect your decision. For some students, the program's content is the most important factor, for others it may be cost and the availability of loans/grants/aid. Some students regard the name of the college, and its reputation, as the most important consideration. By consulting a website such as this you can consider all your options.

Q:Do best marketing schools offer online programs?

A:There has been quite a significant increase in the number of online schools in recent years. Marketing schools are no different; you can easily find yourself a good online marketing school that offers quality education. There are numerous advantages of enrolling in an online school like saving up on travelling and boarding costs, and studying from your home.

Q:Are online marketing schools less expensive as compared to campus based marketing schools?

A:Online education is comparatively cheap whether you looking for online marketing schools or online computer technology schools. With online education, you don't have to travel anywhere and can study from your home. This helps you save a lot on traveling costs. On the other hand, you can also lower your budget with zero book costs and material costs.

Q:As I was searching for the top 10 marketing schools, I came across online bachelor degree in marketing. Can you give me a brief overview of this program?

A:A bachelor degree in marketing is a popularly pursued undergraduate program. It focuses on the marketing aspect of business studies and provides students with skills and knowledge about this field. The program has a duration of four years and can also be earned online. Marketing can be described as creating value and communicating offers through various modes of promotion.

Q:How long will it take me to complete MBA in marketing from Marketing Schools?

A:Marketing schools offer a range of undergraduate and graduate programs with specialization in marketing. If you are planning to enroll in a MBA degree program, it will take you at least two years to complete. This can also be complete in less than two years if you opt for the accelerated MBA programs.

Q:Can you tell me how an online marketing school will be different from an on campus one?

A:Online marketing school is different from an on campus marketing school in many ways. With an online schools, you can acquire education in a more convenient and flexible way. You do not need a fixed schedule and you can study at your own pace. You also save on additional costs such as traveling, textbooks, and hostel accommodation. Online schools also use different educational resources such as video lectures, discussion threads, and online practice exercises and tests.

Q:Why is it important to go for the accredited online marketing schools?

A:Accreditation is an important factor while selecting among the different online marketing schools. It is always preferable that you go for an accredited school as it meets various quality standards set by the relevant accreditation agencies. It is also important from the career perspective because employers prefer graduates from the accredited schools.

Q:How can sales and marketing schools help me succeed in a marketing profession?

A:Sales and marketing schools help students acquire the important knowledge and skills required to succeed in a marketing profession. Students complete various marketing courses and gain an understanding of marketing strategies, management skills, and interpersonal skills. The relevant qualification in the field also increases their chances of getting a lucrative marketing job.

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