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Associates Degree in Marketing

Think of marketing as a Twitter account or Facebook page. A press release, brochure, an ad are all examples of marketing. Marketing is what you say and how you say it, when you are trying to sell your product.

Why Study Marketing?

Companies that provide products and services to their consumers need to carry out marketing activities. Marketing consists of a number of different processes including identifying consumer needs and developing products to meet those needs. It also includes planning and strategizing how to reach potential customers, as well as determining what prices to set. With a degree in marketing you may establish a career in this creative and competitive industry. Earning an associate’s degree in marketing enables you to qualify for entry level positions in the field as well as pursue bachelor’s, master’s and even doctoral degrees.  

Associate Degree in Marketing

Program Structure and Coursework
The 2-year associate of marketing degree focuses on teaching students about marketing principles and processes, consumer behavior and advertising. Students learn to understand what consumers want and how to promote products and services in the market. Economics, management and communication courses are also part of the curriculum.

The degree is divided into 4 semesters:

Semester 1

  • Introduction to Business
  • Introduction to Computers
  • English Composition I
  • Principles of Public Speaking
  • Achieving Academic Excellence
With an associate degree in marketing you can make your mark into the world of marketing by learning the core principles of the discipline.
Associates Degree in Marketing

Semester 2

  • Microeconomics
  • Business Communication
  • Principles of Marketing
  • English Composition II
  • General Education Elective

Semester 3

  • Consumer Buying Behavior
  • Principles of Retailing
  • Principles of Professional Selling
  • General Education Electives

Semester 4

  • Integrated Marketing Communications
  • Social Impact of Technology
  • College Mathematics
  • Electives

Some associate programs require students to build a portfolio which includes business plans and marketing strategies students design during the duration of the degree.  

Admission Requirements

  • Online application
  • High school diploma or its equivalent
  • SAT score
  • Letter of recommendation
  • Resume
  • Personal (Statement) Essay

Entrance in the degree program online may be a lot easier as most online institutes especially private colleges, require high school diploma or its equivalent only.  

Online Associate Degree in Marketing

Many traditional and online universities offer the degree as a distance learning program as well. You may want to enroll in the online version of the degree for three primary reasons:

  • Because the degree is as valuable as the traditional version of it. This is only true if your online institute is accredited.
  • Because the degree offers you academic freedom and flexibility in terms of time to complete it, when and where you chose to study, etc.

Careers in Marketing

You go to college and study for a reason; to either find a job in your chosen career or start your own business. A marketing degree can open up careers in sales, customer relations, marketing, market research and more. Advertising agencies, public relations firms and company departments related to brand management and advertising are where marketing professionals can be employed.

The following are some of the many positions that you may qualify to apply for after the completion of your degree:

Product Marketing Manager – The Bureau of Labor Statistics (BLS) reports that most marketing managers have a bachelor’s degree. It may however be possible that you start at an entry-level position and then work your way up the desired position with an associate degree. BLS reports that product marketing managers earned a median yearly salary of $119,480 in 2012 and their jobs are expected to grow at the rate of 13% from 2012 to 2022.

You may alternatively apply for junior marketing associate, account manager, and merchandiser positions.

How long does it take to get an associate degree in marketing?

An associate's degree is the best option for people who want to pursue higher education but are not yet willing to commit themselves to a four-year-long bachelor's program. An associate's program usually lasts for 2 years, although it depends on what your chosen major is. For instance, getting an associate degree in paralegal studies may take longer but for an associate degree in marketing, you will have to spend 2 years in college as a full-time student.

What are the requirements to get an associate degree in marketing?

To get an associate degree in marketing, you will have to take courses in sales, business, and advertising. You may also have to take general education courses. Some of the courses you will be required to take will teach you about the concepts and principles of marketing, while others will require you to learn about research tools and analytical skills. You will also have to learn about top advertising strategies and may be required to prepare advertising campaigns towards the end of your program.

How much can I make with an associate degree in marketing?

Typically, you will need at least a bachelor's degree to start your career in marketing. However, your credits from an associate's program can be transferred towards a bachelor's program. The median wage for advertisers, promotions, and marketing managers as of May 2018 was $132,620 per year and $63.76 per hour as per the U.S. Bureau of Labor Statistics. The number of jobs available in the industry in 2016 was 249,600 and that number is expected to increase by 10% between 2016 and 2026 - adding a total of 23,800 new jobs.

Frequently Asked Question(s)

Q:What are the contents of the course on Introduction to Business in the Marketing Associate programs?

A:The Marketing Associate Programs in United States have dedicated courses on Introduction to Business. this course usually is worth 2 credits in total. It is designed to provide students with substantial understanding of the broader level of overview of the world of business and how management is implemented. Students are also highlighted on the concepts of business ownerships.

Q:Can you please tell me what are the contents of the course on English Composition in the Associate in Marketing?

A:The Associate in Marketing degree programs usually have dedicated course on English Composition. This course is of around 2 credits in total. It is structured to provide students with strong understanding of the different techniques of critical thinking in writing. Students are also provided understanding of how to proofread content. Hands on experience is also provided.

Q:What kind of course work can I expect in marketing associate degree program?

A:An Associates degree program in Marketing takes about 2 years to complete, unless it is being pursued online, in that case the time span may vary. Students in this program are primarily taught subjects like marketing principles and processes, consumer behavior and advertising. Students get to develop understanding of basic consumer's behavior and psychology. Economics, management and communication courses are also part of the curriculum.

Q:What kind of future can an associate marketing manager expect?

A:If you have earned an associates degree in marketing, you are on your way to a managerial career in sales, customer relations, marketing, market research and more. Such professionals are also in great demand in advertising agencies, public relations firms and company departments related to brand management. An associate marketing manager in any of these fields can expect to earn 30,000 to 60,000 US dollars per year.

Q:What can an associate marketing degree prepare me for?

A:An associate marketing degree introduces a student to various concepts of marketing and can be helpful in getting you in the field. The aim of the degree is to familiarize the student with business disciplines and strategies, product management, consumer behavior and sales practices. With it you can find entry level jobs.

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