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Advertising Careers

In basic terms advertising is the practice of promoting and marketing products and services. It is done with the objective of persuading the target market of trying them out and making financial transaction in order to avail them if necessary. It can be a difficult to succeed in the advertising world as there is a lot of competition. Many entrants have strong business and marketing skills, whilst others have lots of creativity. To succeed in this field, an individual should have strong marketing skills and the ability to come up with new and innovative ideas to capture the interest of the target buyer.

To build a career in advertising, a candidate has to be able to formulate a good strategy. Some of this is undertaken before the advertising starts. For instance it is necessary:
To work out who the target audience, or group, is for the product or service;
To assess how competitors are marketing their products and services;
To work out the best medium to use whether it is billboards, television, radio, printed word etc.;
To create the actual advertisement that needs to be used. Careers in marketing and advertising have been estimated to increase by up to 14% between 2010 and 2020 by the US Bureau of Labor Statistics, which is about the average for most sectors in the U.S. The median annual salary for advertising managers in as of 2012 is $88,590, where as that for advertising agents is $46,290.

How to Start your Advertising Career
While it is possible for some people to enter the advertising industry by leveraging upon their creativity, many hold some form formal degrees in this field. It is possible to earn a marketing diploma, certificate, Associate Degree and Bachelor degrees.

For those who are already working in a similar field, such as business management, it is possible to enter the world of marketing and advertising by pursuing a certification program or even a master's degree program. You may also wish to consider taking an online advertising or marketing program as this will allow you to study whilst you are working at the same time.

Frequently Asked Question(s)

Q:What are the careers in Advertising?

A:With a relevant degree in hand, one can opt for a number of careers in Advertising. If you have a nag for creativity, this might be the best field for you. Some of the professions you can follow are in the field of marketing, advertising and public relations. You can work as copywriters, public relationships specialists, direct marketers, media planners and advertising sales agent.

Q:How much will I be able to earn with a career in advertising?

A:The employment projection for students looking to pursue a career in advertising is favorable. The Bureau of Labor Statistics predicts that demand for advertising professionals will increase by more than 10% over the next few years. These professionals can find themselves employed as Sales Managers, Promotions Managers, Advertising Sales Agents, Advertising Promotions and Marketing Managers. Interested students are advised to search our website for an extensive list of online institutions offering this these qualifications.

Q:While going through search on Marketing Advertising careers, I got to know about Introduction to Advertising Design and Graphics course. Can you tell me its details?

A:You often come across the reference of various courses and programs relevant to the field when going through search such as Marketing Advertising careers. Introduction to Advertising Design and Graphics course is among the most common courses. In this course the students get to study about graphic programs required in advertising.

Q:While going through search on creative Advertising careers, I got to know about Advertising Research course. Can you tell me more about it?

A:You often come across the reference of various courses and programs relevant to the field when going through search such as Creative Advertising careers. Advertising Research course is included in various programs related to Advertising. In this course the students get to study about research methods required in Advertising, specially during the projects.

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