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Bachelors in Advertising

Advertising is an exciting field that entails a number of forms of expression used to promote and sell products and/or services. Products and services are advertised using different media such as TV, newspapers, magazines, the internet, radio and more.

A career in advertising Degree can be very exciting and challenging. If you have a creative mind full of ideas, this line of work can be just right for you. A number of academic programs are offered in this field. These include associate, bachelor as well as master degrees. The type of program you may pursue depends upon your educational and professional goals. However completing an associate degree in advertising can get your foot in the door with an entry-level position. A bachelor’s degree, on the other hand, is usually what the employers are looking for.

Bachelor’s degree in advertising

The bachelor’s degree in advertising is a 4-year full-time undergraduate program that may help graduates qualify to apply for various exciting jobs in advertising, marketing, public relations or related fields. The program teaches students the necessary knowledge and skills required to create advertisements in order to promote products and services. Students may focus in one of the sub-fields of advertising like graphic design, etc.

Learning objectives

The program helps students learn how to develop advertising campaigns. They also learn to create copy and advertising promotions. In addition, they get to know how to prepare effective design strategies.

Admission requirements

  • A high school diploma or GED
  • SAT/ACT scores
  • Essay
  • Letters of recommendation
  • TOEFL (for international applicants)

It is worth mentioning that the degree is offered online as well. Online bachelor’s degree in advertising may have different admission requirements.

Curriculum requirements

  • Completion of at least 120 credit hours with courses in English, Fine Arts, Natural Sciences, Social Sciences, Math, American History, and Government
  • Completion of at least 36 hours of major-specific coursework
  • Completion of 12 hours of business courses
  • 3 hours of Communication and Culture coursework<
  • 6 hours of Communication courses outside advertising
  • Proficiency in a foreign language


Bachelor’s degree in advertising includes general coursework as well as major and elective courses in advertising. The program focuses on visualizing ideas, and writing.

Some of the core courses may be offered under the title:

  • Advertising Practice in a Diverse Society
  • Introduction to Graphic Design
  • Advertising and Public Relations Law
  • Diversity and Media Issues
  • Multimedia Storytelling
  • Communications and Society
  • Practical Grammar for Public Communications
  • Advertising Research and Planning: A Case Study Approach
  • Conceptual and Creative Thinking in Media Planning
  • The “Big Idea” in Advertising


  • Internet Advertising
  • International Advertising
  • Public Service Advertising
  • Advertising Management
  • Branding
  • Fashion Advertising
  • Political Advertising
  • Media Planning
  • Creative Production

In addition, students may need to complete a capstone project titled as:

  • Public Relations Campaign Planning and Execution, or
  • Integrated Advertising Campaigns

Online bachelor’s in advertising and its many benefits

Bachelor’s degree in advertising is offered online as well. The program can be very useful for those who want to pursue a career in advertising while keeping their daytime job. Students can study at timings that suit their personal routine. In addition, they may also complete the degree at their own pace.

By enrolling and completing the online bachelor’s degree in advertising, you may qualify to apply for various positions within the field of advertising. You may not have to commute to campus, which would save you time and money as well. The online degree in advertising may therefore be more affordable than its traditional counterpart.  Classes and assignments may be manageable from any remote locations as well. Those who want to switch careers may also be able to greatly benefit from online education in advertising.

Employment opportunities

Following are some of the positions that you may qualify to apply for after completing the degree:

  • Graphic designers
  • Advertising artists
  • Illustrators
  • Web designers
  • Art directors
  • Copywriters
  • Advertising and promotions managers

Advertising managers

They work in advertising agencies and design successful advertising campaigns for clients. A successful advertising campaign generates interest among potential buyers of a service or product. The campaign may be for a specific project, an entire organization or a department.

In addition, advertising managers work with a finance team to prepare a budget for an advertising campaign. They also work with sales staff to generate ideas. It is therefore important that they have strong interpersonal and communication skills.

Their communication skills come in handy when they serve as liaisons between their employer and the client. Advertising managers working for large advertisement firms may also oversee the creative and media services departments and their accounts.

The Bureau of Labor Statistics (BLS) reported that advertising managers earned a median yearly salary of $115,750 in 2012. The demand for these professional is expected to grow by 12% from 2012 to 2022.



Frequently Asked Question(s)

Q:How many credits are there in the Bachelors of advertising degrees program?

A:The Bachelors of Advertising degree program usually has around 120 credits.These programs can be completed in 4 years. Many schools like the Art Institute of Pittsburgh - Online Division offer online advertising degree as well, which can be completed at your own pace.

Q:What courses will I come across in Advertising bachelor degree program?

A:Advertising Bachelor degree program is usually of four years, and offers a number of courses. Some of the major courses include, ethics and law in advertising, effective advertising sales, advertising strategies, copywriting for ads, visual design of ads, retail advertising and media planning. After completing the program, the students can opt for a number of interesting careers.

Q:What are the contents of the course on Business Law in the Bachelor in Advertising?

A:The Bachelor in Advertising degree program has dedicated course on Business Law. This course usually is worth 2 credits in total. It is structured to provide students with strong understanding of the basic level principles of the business law, which are applied all over the United States. Students are also provided with understanding using hands on experience.

Q:My search related to Bachelors degree in Advertising took me to Elements of Advertising course, can you tell me its descriptions?

A:You often come across the reference of various courses and programs relevant to the field when going through search such as Bachelors degree in Advertising. Elements of Advertising is included in a number of programs related to Advertising. In this course, the students get to study about the role of advertising within free economy.

Q:My search on Bachelor degree in Advertising led me to Advertising Strategy course. Can you tell me its details?

A:You often come across the reference of various courses and programs relevant to the field when going through search such as Bachelor degree in Advertising. Advertising Strategy course is one of the most common courses included in the program. In this course the students get to study about various strategies required for different kinds of advertisements.

Q:What is bachelors in advertising?

A:A bachelor degree in advertising is an undergraduate program that is required for most entry-level and managerial jobs in the field. It is offered by a number of schools and colleges. The typical duration of a bachelor degree is 4 years, but the duration may vary and depend on the school. Students interested in the field of marketing and promotions can opt for this degree to help them prepare for careers ahead. It is designed to provide students with a comprehensive understanding of concepts such as advertising, media management, marketing strategy, consumer behavior and business management. To successfully complete the degree, students must cover all the courses in the curriculum and earn a minimum number of credit hours. Students who cannot commit to full-time college classes can instead opt for online bachelor degree programs.

Q:What can i do with a bachelors in advertising?

A:A bachelor degree in advertising can lead to diverse and creative job opportunities in the business world. Advertising agencies, media houses, retail firms, and even manufacturers are among the many employers of advertising majors. Advertising is a department that nearly every major corporation has. You can work as a promotions or Marketing Manager. These professionals made a median annual income of $115,750 in 2012 according to the US Bureau of Labor Statistics. You can also work as an advertising sales agent, art director, or even an illustrator. The income will vary from job to job. These are only a few paths you can take with a bachelor's degree in advertising. There are various other options that also utilize skills you have earned in a bachelor in advertising. (Source: US Bureau of Labor Statistics)

Q:Can you tell me about the schools that offer bachelors in advertising programs?

A:Bachelor degree programs in advertising are offered by a number of renowned business schools and universities. Many schools are also offering online programs in the field of advertising. The program is aimed to provide students with an in-depth understanding of management, marketing, and advertising. When selecting a school, it is important that you check the accreditation status of the school. You should also learn about the faculty, student reviews, and ranking of the school.

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