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PhD Advertising

Advertising is among the most important functions in business organizations. Whether we are online, walking down the street or watching television, we are constantly being bombarded by advertisements and promotional ads. Organizations, whose core business is geared towards delivering a product or a service to end-consumers, focus heavily on advertisement. Advertising can be defined as creating a perception of the value of products within consumers so as to help boost sales and service.

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Advertising has become an integral function of commercial activity. More and more organizations are relying on it as an essential component. As the consumers’ level of income has increased and the market competition continues to grow constantly, organizations have to use various promotional methods to persuade consumers to purchase their products.

Doctoral in Advertising

Due to the diversity of careers in advertising, many students are opting for specialized education in advertising. This area is now being studied as a major in many institutes. The main degree programs available in this field include associate degrees in advertising, bachelor degree in advertising, master’s degree in advertising, and doctoral degrees in advertising. Each of these programs is designed to enable students to acquire an in-depth understanding of advertising and business promotion. Now online schools all over the nation are allowing students to take these programs over the web. This has helped increase the accessibility of quality and professional education.

The highest level of education falls in the category of doctoral programs. These are advanced degrees that can only be pursued after completion of a master’s degree. Graduate students who are planning to make it the top of the corporate ladder should opt for a doctoral degree. Doctoral degree programs in advertising can also be pursued online via distance learning schools. The program can be completed in 5 to 7 years. Most of the coursework is research-based and career-oriented.

In a doctoral PhD, students will learn how to effectively design, manage, plan, and execute promotional programs. The program comprise of subjects of a more advanced nature. As technology has become a major factor in marketing and advertisement, students are taught how to incorporate computer-based graphic design elements into advertisement. Some of the most important subjects covered in this degree have been listed below:

  • Mass Communication
  • Social sciences
  • Sociology
  • Marketing
  • Electronic communication
  • Multimedia
  • Graphic designing
  • Design theory
  • History
  • Strategy development
  • Illustration
  • Web design

By the end of the program, students will be well versed with marketing and advertising fundamentals. At the same time, students will also gain hands-on experience through research projects and thesis development. Having practical experience is necessary for joining the professional business world.

Careers in Advertising

From illustrators to web-based graphic designers, the range of advertising careers is vast. Students with a doctoral degree in this field can be expected to qualify for high-paying executive positions in the marketing department. There are many private advertising agencies that require the services of creative and skilled individuals. The pay scale will vary from job to job and will also depend upon the employing entity. Creative directors, promotion managers, sales analysts, and advertising managers can make an annual income ranging between $50,000 and $110,000. Careers in this field can be very rewarding and lucrative.

How Long Does It Take to Complete a PhD in Advertising?

Many schools, such as the University of Texas at Austin, are offering a PhD in Advertising. Students can enroll in a PhD in Advertising or Communication, which can be completed within 4-5 years. The coursework prepares students to work in research and teaching roles in research centers, universities or colleges.

What Are the Requirements to Complete a PhD in Advertising?

In order to obtain a PhD in Advertising, students are expected to complete at least 75 credits. Students who do not have a bachelor's degree in Advertising are usually required to complete additional pre requisite coursework. An annual doctoral review is conducted each year to make sure that the students are making satisfactory progress. In order to obtain the PhD, students are required to complete the required coursework, pass all oral and written exams in areas of concentration, submit a proposal, and defend a dissertation.

How Much Can I Make after Completing a PhD in Advertising?

After completing a PhD in Advertising, graduates can work as University Teachers, Researchers, and Consultants. According to the US Bureau of Labor Statistics, the annual median pay of Post Secondary teachers was $78,470 in May 2018. In 2016, there were 1,314,400 jobs available in this field. Moreover, it has been predicted that the employment in this field will increase by 15% between 2016 and 2026.

Frequently Asked Question(s)

Q:What is the Phd Advertising dissertation about?

A:Completing an original dissertation is an important part of the PhD in Advertising degree. Students will not be able to graduate unless their dissertation has been proved original, and a part of their grade may also be dependent upon the topic of the paper. It may be written on any relevant topic related to advertising.

Q:How long does it take to get a PhD degree in advertising?

A:Earning a PhD in advertising would take between 5 and 6 years. In the first few years of this degree, you will take advanced courses and the later years would be more focused on the dissertation. The number of course credits required to complete a PhD degree in advertising would vary from college to college. Be sure to check the degree requirements before you apply.

Q:What are the admission requirements for PhD degree in advertising?

A:For a PhD degree in advertising, you will need to meet certain criteria if you want to be admitted to an accredited college. Most colleges would ask for at least a bachelor's degree and would prefer a master's degree in business. In addition to that, you will be required to give in your GRE scores, along with a test of English, if English is not your first language. GPA requirements might vary from college to college.

Q:What can you do with an advertising PhD degree ?

A:With a PhD degree in advertising, there are several job titles you can consider. For instance, you could become an advertising account executive, advertising art director, media planner, public affairs consultant, sales promotion account executive, media buyer, public relations officer or a sales promotion account executive.

Q:How to get a PhD degree in advertising online?

A:PhD programs in advertising are being offered by many accredited online schools. You can select and enroll in an online program. The coursework will be completed via videos, online lectures, and even classroom conferencing. Since the program is mostly research-oriented, you may be required to take a few classes at the campus for research purposes. You must complete all the program requirements to be successfully awarded the degree.

Q:How fast can you get your PhD degree in advertising?

A:The typical duration of a PhD program ranges between 4 and 8 years. If you wish to earn the degree in less than the usual time frame, you can go for an accelerated degree track. Accelerated PhD programs can take as little as 3 years to complete. However, you will be required to work hard and dedicate most of your time as well as learning resources towards completion of the rigorous curriculum.

Q:How many credits are required for PhD degree in advertising?

A:The PhD in advertising is the highest level of education you can get in this academic field. This program can take 4 to 8 years to complete. The credit hour requirements will basically depend on the college you enroll in. Typically, the credit hour requirements for doctorate programs ranges between 90 and 120.

Q:Where can you work with advertising PhD?

A:With a PhD degree in advertising, you can work in a variety of industries. Nearly every company has a marketing department and an advertising strategy that needs to be followed through. You could work in the retail industry, the hospitality industry, government organizations, tourism management, the wholesale market, the education industry and so on.

Q:What subjects will you study in advertising PhD degree?

A:A PhD in advertising is a post-graduate program that is aimed at preparing individuals for research-oriented, directorship, and executive positions in the industry. The program will cover a range of topics such as the following: advertising and promotions, research methodologies, marketing, consumer behavior, cognitive psychology, media studies, popular culture, etc.

Q:What benefits will I get with a advertising bachelor degree after associate?

A:An associate degree in advertising will help you build a strong base of knowledge about the field and develop skills needed for entry level careers. The program can also help you prepare for advanced bachelor level studies in the same or a similar field ahead. You may also qualify for exemption of a few courses at bachelor level if you have already earned an associate degree.

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