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Masters in Digital Marketing

By getting a Masters in Digital Marketing, students can go into numerous careers in a variety of business areas. For instance, graduates of a masters in digital marketing program can go into internet marketing, marketing strategy development, public relations or social media marketing, among many other occupational categories.

The course structure of a typical Masters in Digital Marketing program would include strategic marketing, financial control, design strategy, design and entrepreneurship etc. Most programs would also contain some form of a dissertation, business development proposal or a research project at the end of the 1 to 2 years long program.

The following guide on a Masters in Digital Marketing lists down the details of this program, including potential careers, expected coursework, accreditation and admission requirements.

What is Digital Marketing?

Digital marketing involves all marketing efforts that make use of electronic devices or the internet. Businesses across the globe are now increasingly relying on digital channels, social media, email and search engines to connect with existing and potential customers.

As opposed to traditional marketing, which exists in print ads, physical marketing and phone communications, digital marketing can occur online and electronically. This means that there is an endless amount of possibilities for companies including website-based marketing, social media marketing, email and video marketing.

What Can You Do with a Masters in Digital Marketing?

Digital marketing is an important tool in the competitive marketing landscape of today. To keep up with the ever-evolving market, it is important to embrace some aspects of digital marketing. There are a number of careers you can go for with a Masters in Digital Marketing. Opportunities include jobs in internet marketing, copywriting, web developing and social media management.

Let’s take a look at some of the career options for digital marketing majors, along with the potential salary and expected employment growth figures.

Public Relations Specialists

These professionals are responsible for creating a favorable image of the company and maintaining this image through writing press releases, drafting speeches and evaluating public opinion through social media.

  • Median Annual Salary, 2018: $60,000 per year
  • Projected Growth Rate, 2018-28: 6%
  • Average Mean Income, 2019: $70,190
  • State with the Highest Salary, 2019: District of Columbia - $109,390
  • State with the Highest Employment Level, 2019: California – 26,700

Marketing Manager

Marketing managers plan and coordinate various marketing policies, such as the demand of products and services, competitor analyses and customer profiles. They devise strategies through multiple marketing channels, including digital marketing, to increase the company’s revenue.

  • Median Annual Salary, 2018: $132,620 per year (Advertising, Promotions and Marketing Managers)
  • Projected Growth Rate, 2018-28: 8% (Advertising, Promotions and Marketing Managers)
  • Average Mean Income, 2019: $149,200
  • State with the Highest Salary, 2019: New York - $186,350
  • State with the Highest Employment Level, 2019: California – 169,200

Market Research Analysts

These professionals are in charge of studying market conditions to examine the potential sales of a product. They use their knowledge of market analysis on various platforms, including digital media marketing.

  • Median Annual Salary, 2018: $63,120 per year
  • Projected Growth Rate, 2018-28: 20%
  • Average Mean Income, 2019: $71,570 (Market Research Analysts and Marketing Specialists)
  • State with the Highest Salary, 2019: New Jersey - $91,360
  • State with the Highest Employment Level, 2019: California – 98,760

What to Expect in a Masters in Digital Marketing Program?

A Masters in Digital Marketing would expose you to courses that cover topics such as Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Affiliate Marketing, Native Advertising, Email Marketing, Online PR, Inbound Marketing and Marketing Automation etc. You are likely to study courses such as Digital Marketing Communications, Digital Consumer Behavior, Research in Marketing, Marketing Analytics, Digital Marketing Strategy, Brand Management, Marketing and Sustainability, International E-Services Marketing etc.

How to Choose a Masters in Digital Marketing Program?

When looking for the ideal school for a Masters in Digital Marketing program, applicants should consider the location of the campus, program length, and type of the program. Typical master’s in digital marketing programs would take around two years to complete. Program outlines, goals and faculty would vary from school to school.

Other major factors to consider include the cost structure and accreditation of the college. Online master’s degrees in digital marketing might offer some cost and flexibility benefits, so you ought to look into these as well.

Masters in Digital Marketing Admission Requirements

To get into a masters in digital marketing program, students will have to submit a list of documents. These would usually include transcripts, official GRE scores, letters of recommendation, personal statement and professional achievements etc. Some schools may also require a resume as part of the application process.

Other requirements would include completing certain prerequisite courses such as statistics, foundational marketing and organizational behavior.

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