California, the “Golden State”, is recognized for its health, finance, education, and manufacturing sectors. There are a number of post-secondary institutions in the state that offer a variety of learning opportunities for students in almost all fields of study. Those who are interested in pursuing an education in marketing will find relevant programs in marketing schools in California. Since demand for marketing professionals looks positive in the state during the coming years, pursuing a degree in this area of study could open up career opportunities.
Types of Programs
Students who wish to explore marketing and acquire skills that may possibly help them find opportunities in advertising, promotion, public relations, and related industries could enroll in marketing degree or certificate programs in California. Marketing education may particularly be useful for students with creative minds as well as those who are interested in using their communication skills and creativity in a professional field.
Associate’s Degree in Marketing
Ranging from the associate to master’s degrees, marketing schools in California offer several degree options. An associate’s degree program typically requires two years of full time study to complete, and enables students to become familiar with the basic marketing principles in addition to other business areas. The program also offers students background information in sales techniques, consumer behavior, and marketing roles in numerous industries.
Bachelor’s Degree in Marketing
A bachelor’s degree requires four years of study to earn, but may take longer due to the enrollment status of students. This program may be suitable for students who want to study marketing in-depth, and find out how to attract and keep customers by promoting products, ideas, and services. Students who want to prepare for careers in marketing, consulting, communications, or banking may pursue this degree.
MBA in Marketing
MBA (Master of Business Administration) programs are also available at California marketing schools. Designed to provide students with an opportunity to delve deeper into this field, MBA programs enable students to learn about advanced advertising and consumer behavior concepts. The program also instructs students in international marketing and market research theories. Also, students may take part in field experiences at market research companies.
What courses will I study?
Students in marketing programs study a range of topics that enable them to hone communication, sales, and people skills. Some of the topics of study may include:
- Microeconomics
- Macroeconomics
- Business communication
- Customer service
- Consumer behavior
Advanced programs such as MBA programs may instruct students in subjects such as:
- International marketing
- Marketing strategies
- Marketing management
- Marketing research
What are the opportunities for graduates?
Marketing managers and others related to this field generally work in:
- Advertising, public relations, and related services
- Management of companies and enterprises
- Retail trade
- Information
The state of California had about 70,900 Market Research Analysts and Marketing Specialists in 2012 and the number is likely to grow to 99,400 by 2022, according to O*Net OnLine. There were 30,300 marketing managers in the state and demand for these professionals is also expected to increase during the same timeline.