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Digital Media Degree

Marcin Jakubowski is one of the leading concept artists and illustrators in the world of digital media. His work has been around since the early 1990’s and has influenced the world of digital media all across the globe. Jakubowski’s self-taught skills and passion can be seen in many fields including TV commercials, films, and video games.


Digital media has reshaped the corporate world and the lives of people in extraordinary ways. Now companies can target masses with the help of online advertisements, and create a more meaningful and interactive environment for consumers. Social media is another major internet based tool that allows people from all corners of the globe to connect, share data, and communicate.

With the use of digital media increasing, the demand for experts in this field has increased as well. Many businesses are operating digital marketing departments that focus on online advertising, etc. On the other hand, numerous corporations specialize in this field; develop digital media programs, games, etc. Digital media offers diverse career opportunities in areas such as the following:

  • Software development
  • Digital art and graphics
  • Digital journalism
  • Digital advertising
  • Interactive multimedia

Is Digital Media Right For You?

The world of digital media is expanding at a rapid rate, with new jobs being created every minute. However, pursuing a career in this field will require skills and a digital media degree. You may also need to understand that the field of digital media is changing rapidly, requiring professionals to be flexible, creative, responsive, and analytical. If you are creative, tech savvy and like challenges, this industry may be a great fit for you.

Bachelor’s Degree in Digital Media

This is an undergraduate program that is needed to start an entry-level career in digital media. The program is designed to equip students with practical skills and knowledge associated with different fields of digital media such as design and technology.
Students will gain a thorough understanding of digital mediums and contexts. The program will emphasize on industry-related training and technical expertise. The coursework will include a range of general study courses and specialization options. Alongside theoretical learning, students will also participate in studio-based and lab-based sessions. Here are some of the courses described in detail:

  • Graphic Design and Artistry

Students will learn how to use different software programs for digital productions. The course will include topics such as color-theory, composition, graphic software, and design for print.

  • Emerging Technology

In this course, students will explore new trends and technologies in the industry. The course will highlight tools being used for content production.

  • Digital Project Management

This course will help students learn about the concepts of production pipeline and management. Students will learn how to plan and manage a project, draw a detailed proposal, and establish timelines.

  • Media Storytelling

This course will cover the theory, practice, and terminology of crafting narrative formats. Students will learn how to apply screenwriting terminology, identify elements of fiction and non-fiction media, and create scripts.

Master’s Degree in Digital Media

This is an advanced program designed to provide students with research skills and in-depth knowledge of the digital industry. The program takes around two years to complete and focuses on theoretical learning and practical skill development. Students will learn about the theory and history of digital media, its development over time, latest industry trends, and the interactive aspects of digital media.
The curriculum will generally include a range of subjects that cover digital media in detail. Some schools may include computer lab sessions and studio sessions for training. Alongside the general courses, students can opt for specialization in fields such as the following:

  • Production

This course is designed to provide students with knowledge about audio and video production technologies. Students will learn how to develop a digital portfolio to showcase work.

  • Communications

Students in this course will learn how to become effective communicators. The course will cover digital communication, mediums for communication, and skills needed to become a spokesperson in the media field.

  • Strategic Branding

This course will teach students about the theories and concepts of branding. Students will learn how to target audiences, develop marketing plans, position products digitally, and build brand equity.

PhD in Digital Media

Students looking for advanced job positions in the digital media world may need a PhD degree.  This is a post-graduate program that can take around four to eight years to complete. PhD candidates will gain both the practical and theoretical foundation needed for research-oriented careers.
The coursework will introduce students to research methodologies and mediums of digital media. Students will be required to complete an independent research study and compile a dissertation by the end of the program. Here are some of the courses typically covered in the degree program:

  • Principles of interactive media design
  • Visual culture and design
  • Design and technology
  • Project studio
  • Computer as an expressive medium
  • Industry trends

Digital Media Certificate Programs and Professional Certification

With the rising competition in the industry, individuals are seeking extra credentials that help improve career prospects and market credibility. Many institutions are offering short certificate programs that equip students with career oriented skills and industry knowledge. This program is suitable for individuals who want to enhance their skill set or switch careers.
The Interactive Advertising Bureau is offering the following certifications:

  • IAB Digital Media Sales Certification
  • IAB Digital Ad Operations Certification
  • IAB Digital Data Solutions Certification

However, the work experience and educational requirements for such certifications will vary. Individuals must meet a certain criteria to receive a certification.

Can You Study Online?

Yes! You can pursue digital media courses online. The trend of distance learning is revolutionizing the traditional education system. Students are opting for online programs as they are more flexible, cost-friendly, effective, and can be tailored to one’s needs.

How to Enroll?

The admission requirements will vary, depending on the program you want to enroll in. Typically, you will need to complete the following steps:

  • Fill out an admission form
  • Submit official transcripts of your high school diploma or bachelor’s degree
  • Meet a minimum GPA
  • Submit letters of recommendation

Career Opportunities

Your area of specialization and level of degree will determine your professional place in the field. For example, individuals that pursue brand marketing as a major may qualify for jobs as an online marketer or brand manager. Other career paths can include digital journalism, illustrator and designer, programmer, etc. The income level will vary; according to the US Bureau of Labor Statistics, multimedia artists and illustrators made a median annual income of $61,370 in 2012.

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